{"id":48113,"title":"Kitunlocker: Football Unites, Racism Divides (FURD)","description":"Our Kitunlocker campaign continued recently with the short trip to meet the amazing people at Football Unites, Racism Divides (FURD).","content":"<p><strong>Our Kitunlocker campaign continued recently with the short trip to meet the amazing people at Football Unites, Racism Divides (FURD).<\/strong><\/p><p>A reminder: <a target=\"_blank\" href=\"https:\/\/www.kitlocker.com\/blog\/kitunlocker\/\" rel=\"noreferrer noopener\"><u>Kitunlocker<\/u><\/a> is our campaign to give a helping hand to clubs and organisations that do important work off the pitch, as well as on it. We provide them with much needed kit and make sure their causes are given the attention they deserve.<\/p><h2><strong>Introducing: FURD<\/strong><\/h2><p>Founded in 1995, <a target=\"_blank\" href=\"https:\/\/furd.org\/\" rel=\"noreferrer noopener\"><u>Football Unites, Racism Divides<\/u><\/a> (also known as FURD) is a social inclusion project and charity based in Sheffield that uses football to fight racism and promote diversity in the city.<\/p><p>We joined FURD at the U-Mix centre, a stone\u2019s throw from Bramall Lane, for a weekly 4 hour football session that takes place every Wednesday. This session, among others at the centre, is designed to build cohesion between people from the vast range of communities, including a large number of refugees that have settled in the city.<\/p><p><img src=\"https:\/\/images.teemill.com\/q0pnwdfdjm1dzbyjmmj9wd8fynslunld22sweltkjxdjjk1y.png.jpg?w=1140&amp;h=auto\" alt=\"q0pnwdfdjm1dzbyjmmj9wd8fynslunld22sweltkjxdjjk1y.png.jpg?w=1140&amp;h=auto\" \/><\/p><p><img src=\"https:\/\/images.teemill.com\/jtb329t8bpw9tx0honud8rrny2dggxhmowrjcmj0wi4wfzii.png.jpg?w=1140&amp;h=auto\" alt=\"jtb329t8bpw9tx0honud8rrny2dggxhmowrjcmj0wi4wfzii.png.jpg?w=1140&amp;h=auto\" \/><\/p><p><img src=\"https:\/\/images.teemill.com\/y0qmogwyhkp0ispudbc8akdulknrk6te0hasta8xc3kyypik.png.jpg?w=1140&amp;h=auto\" alt=\"y0qmogwyhkp0ispudbc8akdulknrk6te0hasta8xc3kyypik.png.jpg?w=1140&amp;h=auto\" \/><\/p><p><img src=\"https:\/\/images.teemill.com\/uymai7nwzg3qfyvvitbfa3rcdwv6ei9anxvhwbkmygooyawg.png.jpg?w=1140&amp;h=auto\" alt=\"uymai7nwzg3qfyvvitbfa3rcdwv6ei9anxvhwbkmygooyawg.png.jpg?w=1140&amp;h=auto\" \/><\/p><h2><strong><em>\u201cI call it a family gathering!\u201d Isaiah, FURD volunteer.<\/em><\/strong><\/h2><p>For the duration of each session, the attendees (from approximately 18 nationalities) can take their minds away from the events that have led them to where they are. They can purely focus on the enjoyment of sport, as well as building relationships with people who may be from very different backgrounds but have endured similar journeys.<\/p><div data-youtube-video=\"\"><iframe class=\"youtube\" width=\"640\" height=\"480\" allowfullscreen=\"\" src=\"https:\/\/www.youtube.com\/embed\/hn5qKDFhOyw\"><\/iframe><\/div><h3><strong><em>\u201cFURD has the power to attract people that aren\u2019t part of anything else\u201d Mehrun Ahmed, FURD CEO<\/em><\/strong><\/h3><p>Through the universal language of football, FURD provides a sense of belonging to people who may otherwise feel unwelcome in a strange country. The organisation strongly believes in promoting the value of this all-too-often sidelined community.<\/p><p>Head Coach, Keith Ward told us how when he looks at the people attending his sessions, he doesn\u2019t see refugees and asylum seekers. He sees \u201cdoctors, scientists and historians\u201d. A powerful message that is a good example of exactly why we wanted to work with FURD for Kitunlocker.<\/p><p>For more on this campaign, check out the <a target=\"_blank\" href=\"https:\/\/www.kitlocker.com\/blog\/kitunlocker\/\" rel=\"noreferrer noopener\"><u>Kitunlocker homepage<\/u><\/a> where you\u2019ll find links to all of our collaborations so far.<\/p><p><br \/><\/p>","urlTitle":"kitunlocker-football-unites-racism-divides","url":"\/blog\/kitunlocker-football-unites-racism-divides\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/kitunlocker-football-unites-racism-divides\/","fullUrl":"https:\/\/kitlocker.com\/blog\/kitunlocker-football-unites-racism-divides\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1743688289,"updatedAt":1749149298,"publishedAt":1749149292,"lastReadAt":null,"division":{"id":356097,"name":"Kitlocker"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/2iwgclz3kl318pe9zgli9zkow2xx9kdfw3kbrap11azgjhl1.jpeg","thumbnail":"https:\/\/images.podos.io\/2iwgclz3kl318pe9zgli9zkow2xx9kdfw3kbrap11azgjhl1.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/2iwgclz3kl318pe9zgli9zkow2xx9kdfw3kbrap11azgjhl1.jpeg.jpg?w=1920&h=1440"},"metaTitle":"Kitunlocker: Football Unites, Racism Divides","metaDescription":"Our Kitunlocker campaign continued recently with the short trip to meet the amazing people at Football Unites, Racism Divides (FURD).","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":48054,"title":"The Benefits of Being a Nike Partner Club, From the Clubs Themselves","url":"\/blog\/nike-partner-club-benefits\/","urlTitle":"nike-partner-club-benefits","division":356097,"description":"We spoke to NPCs about what it means to be a Nike Partner Club and why Kitlocker.com is the right partner.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/3azdf44uktmpfue3vlj7060a4son8h4y3wcx9vu0awvicpzi.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/3azdf44uktmpfue3vlj7060a4son8h4y3wcx9vu0awvicpzi.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":47638,"title":"Guest Article: Team Tours Direct","url":"\/blog\/team-tours-direct\/","urlTitle":"team-tours-direct","division":356097,"description":"Find out more about Team Tours Direct. 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