![\"qdd2kdnbptwefk3ofrbhk27jwmsew5gvtfksxclfqbaz3eld.jpg.jpg?w=1140&v=2\"](\"https:\/\/images.teemill.com\/qdd2kdnbptwefk3ofrbhk27jwmsew5gvtfksxclfqbaz3eld.jpg.jpg?w=1140&v=2\")
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KITLOCKER.COM<\/span><\/strong><\/a> EXPANDS LICENSE TO TAKE ON GLOBAL LICENSING AND SUPPLY FOR SAMURAI<\/span><\/strong><\/p> Sheffield, UK, 30.01.25<\/span><\/strong> \u2013 <\/span>Kitlocker.com<\/span><\/a>, a leader in sportswear innovation, has expanded it\u2019s license to take on full global licensing and supply responsibilities for SAMURAI. This follows the administration of SAMURAI Apparel Limited, which had previously been licensed to operate in specific product categories and territories for the SAMURAI brand.<\/span><\/p> Both <\/span><\/strong>Kitlocker.com<\/span><\/strong><\/a> and the SAMURAI brand are proudly owned by the same controlling parties<\/span><\/strong>, ensuring a seamless transition and a shared commitment to innovation, quality, and service.<\/span><\/p> For nearly three decades, SAMURAI has been a leading name in rugby apparel, blending innovation, heritage, and inclusivity. With <\/span>Kitlocker.com<\/span><\/a> now overseeing all licensing and global supply, the SAMURAI brand enters an exciting new chapter, ensuring its premium rugby kits and lifestyle products remain available to customers worldwide.<\/span><\/p> Mike Atkin, Director of Licensed Brands at <\/span>Kitlocker.com<\/span><\/a>, commented: 2025 promises to be a landmark year for SAMURAI under <\/span>Kitlocker.com<\/span><\/a>\u2019s leadership, with the brand set to welcome many new customers from across the globe. This expansion reflects the confidence and trust placed in SAMURAI by clubs, schools, and governing bodies alike. <\/span>Kitlocker.com<\/span><\/a> is dedicated to not only maintaining SAMURAI\u2019s rich heritage but also pushing the brand to new heights with innovative designs, inclusive products, and world-class service.<\/span><\/p> As the exclusive global licensee, <\/span>Kitlocker.com<\/span><\/a> will continue to provide SAMURAI\u2019s iconic rugby kits, training wear, and off-field collections to customers worldwide. This enhanced partnership underscores <\/span>Kitlocker.com<\/span><\/a>\u2019s dedication to innovation, customisation, and exceptional service, ensuring SAMURAI\u2019s values of inclusivity and excellence remain central to its future.<\/span><\/p> For more information, please visit <\/span>www.kitlocker.com<\/u><\/span><\/a> or contact <\/span>enquiries@kitlocker.com<\/span><\/a>.<\/span><\/p>","urlTitle":"kitlocker-samurai-press-release-january-2025","url":"\/blog\/kitlocker-samurai-press-release-january-2025\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/kitlocker-samurai-press-release-january-2025\/","fullUrl":"https:\/\/kitlocker.com\/blog\/kitlocker-samurai-press-release-january-2025\/","featured":false,"published":true,"showOnSitemap":false,"hidden":false,"visibility":null,"createdAt":1742466194,"updatedAt":1742470254,"publishedAt":1742470253,"lastReadAt":null,"division":{"id":356097,"name":"Kitlocker"},"tags":[{"id":3897,"code":"products","name":"Products","url":"\/blog\/tagged\/products\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/lgtg2rx8q6anilpj0boa6owoqpkfqvoj928rnudgu9reikc5.jpeg","thumbnail":"https:\/\/images.podos.io\/lgtg2rx8q6anilpj0boa6owoqpkfqvoj928rnudgu9reikc5.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/lgtg2rx8q6anilpj0boa6owoqpkfqvoj928rnudgu9reikc5.jpeg.jpg?w=1920&h=1440"},"metaTitle":"Press Release: Kitlocker.com & SAMURAI","metaDescription":"Kitlocker.com has expanded it's license to take on full global licensing and supply responsibilities for Samurai Sportswear.","keyPhraseCampaignId":66681,"series":[],"similarReads":[{"id":46965,"title":"How To Wash Football Shirts","url":"\/blog\/how-to-wash-football-shirts\/","urlTitle":"how-to-wash-football-shirts","division":356097,"description":"We tell you how to wash football shirts in order to keep both the shirt and the printing in good condition. Trust us, we know football shirts!","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/en0io6diwxwaqem6uqqklzju0dmoiems8a2pdj63v23od8rg.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/en0io6diwxwaqem6uqqklzju0dmoiems8a2pdj63v23od8rg.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":47335,"title":"Unveiled: Hackney Wick FC Match Kits 22\/23","url":"\/blog\/hackneywick-topboy\/","urlTitle":"hackneywick-topboy","division":356097,"description":"What happens when you get together Hackney Wick, Labrum London, Top Boy, Netflix and Kitlocker.com? The best football shirt of the year ofc.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/pstqvgmjskrvxa7rir0opi7ro2o1jrmh3ohpoho0ike7hdz1.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/pstqvgmjskrvxa7rir0opi7ro2o1jrmh3ohpoho0ike7hdz1.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":47599,"title":"Winter is Coming: Winterwear 2020","url":"\/blog\/winter-wear-2020\/","urlTitle":"winter-wear-2020","division":356097,"description":"Let\u2019s be honest. Look out the window. It\u2019s cold. It\u2019s wet. It feels like Winter is well and truly here already. But don\u2019t let that get in the way of your enjoyment of football, rugby, netball, hockey, running or whatever sport it is that you take part in. Just wrap up and get out there!","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/mocxk1nludpqesqq7ndbr3iku9zehoxnx5lmaipdqvzxa3r5.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/mocxk1nludpqesqq7ndbr3iku9zehoxnx5lmaipdqvzxa3r5.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}
<\/span>\u201cSAMURAI has always been a brand that resonates deeply with athletes and clubs at every level. Taking on the expanded responsibility for SAMURAI\u2019s licensing and supply globally represents an exciting opportunity for <\/span><\/em>Kitlocker.com<\/span><\/em><\/a> to preserve and grow the brand. We are committed to delivering the exceptional products and service SAMURAI customers expect, while driving the brand forward into new markets and opportunities.\u201d<\/span><\/em><\/p>![\"lvaeeewszxbjr6hhagxz3avubcea63tzbniry4m32nbdmcty.jpg.jpg?w=1140&v=2\"](\"https:\/\/images.teemill.com\/lvaeeewszxbjr6hhagxz3avubcea63tzbniry4m32nbdmcty.jpg.jpg?w=1140&v=2\")
<\/p>An Exciting Year Ahead for SAMURAI at <\/span><\/strong>Kitlocker.com<\/span><\/strong><\/a><\/h3>