{"id":47766,"title":"Hope United: Using Algorithms to Design Football Kits","description":"Hope United is a campaign against online hate and discrimination, created by EE. It features an array of stars from the world of football and a unique shirt.","content":"

Here at <\/span><\/strong>Kitlocker.com<\/span><\/strong><\/a> we\u2019re blessed to be asked to work with huge brands on exciting projects on a fairly regular basis. But one that we worked on with <\/span><\/strong>EE<\/u><\/span><\/strong><\/a> this Summer just hit a little bit different.<\/span><\/strong><\/p>

Social media at it\u2019s best can be a great space for sharing ideas, connecting with people around the world and for keeping up to date on the things and people we care about. But as we all know, there\u2019s a dark side too.<\/span><\/p>

Online abuse of all forms has been a much talked about topic in recent years, but it seems that the powers that be are still struggling to get a handle on it. It\u2019s a massive problem in the sporting arena, particularly sexist abuse aimed at our female sports stars.<\/span><\/p>

Enter, <\/span>Hope United<\/u><\/span><\/strong><\/a>, a campaign against online hate. It has been created by EE, with the help of <\/span>Saatchi & Saatchi<\/u><\/span><\/strong><\/a>, and features an array of household names from the world of football and beyond. And most crucially for us at <\/span>Kitlocker.com<\/span><\/a>, it features a very unique shirt.\u00a0<\/span><\/p>