{"id":47757,"title":"Hackney Wick x Top Boy: \"This is the most jerseys we\u2019ve ever sold.\"","description":"Nike posed us with the challenge of producing the 22\/23 Hackney Wick shirts with Netflix and Top Boy, who wanted to sponsor the team.","content":"

In recent years, our friends down at Hackney Wick have been bringing us some of the most eye-catching and unique kits in grassroots football.<\/span><\/strong><\/p>

Meanwhile, the Netflix show Top Boy has had us all enthralled. The latest series was released earlier this year and if you haven\u2019t seen it yet, what on earth have you been doing? The drama is set in the fictional Summerhouse Estate in Hackney.<\/span><\/strong><\/p>

Nike posed us with the challenge of filling the shoes of some awesome designers in producing the 22\/23 Hackney Wick jerseys in association with Netflix and Top Boy, who wanted to sponsor the team.<\/span><\/p>

We worked with London-based designers Labrum to make a truly memorable shirt. We then retailed the shirt on <\/span>Kitlocker.com<\/span><\/a> where we\u2019ve sold four figures worth of units. We were able to offer this to consumers at a very reasonable price point and we\u2019ve also been able to give back a large portion of the profit to the club (and their charity \u2018<\/span>Grassroots for Good<\/u><\/span><\/a>\u2018).<\/span><\/p>

By the end of August, the team will have received more than \u00a313,000 from shirt sales alone (across both the home and away). The weight of Netflix and Top Boy behind this truly catapulted the team (and the shirt) into the mainstream stratosphere. The shirt got coverage on some of the biggest culture sites in the UK:<\/span><\/p>