As a business that is grounded in grassroots sport, we firmly believe that the power of sport should be accessible to everyone.
If you’re involved in sport at any level then you’ll know the huge impact it can have on your physical and mental health. And that’s why it’s so important that we work hard to break down barriers to participation.
People with disabilities often find it difficult to get involved in sport due to there simply being far less provision than for able bodied people. So when we heard about Yorkshire Disability Cricket, we were really keen to get them involved with Kitunlocker.
Introducing: Yorkshire Disability Cricket
“We’ve seen people grow from being part of this team. Not just as cricketers but as people as well”.
The team competes in Super 9s cricket against other counties. Super 9s is a format of the sport which uses a soft ball and is designed to facilitate disabled players and those new to the sport.
In order to keep going as a club, they depend on external funding and sponsorship, which as we all know is difficult to come by in grassroots sport. So we decided to help them with one of the biggest expenses of running a team, the playing kit.
To give them a helping hand, we kitted them out in a brand new Nike match kit with a sublimated Yorkshire rose design 😍
Watch the video below to check out the kit and hear from the team ⬇️
MORE: For more on this campaign, check out the Kitunlocker homepage where you’ll find links to all of our collaborations so far.
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